Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers. No matter where you choose to advertise — Google, Facebook, Instagram or beyond — how you manage Read more

Original source: https://adespresso.com/blog/cpc-advertising-guide/