Big data isn’t just for big businesses. Follow this link to see how it can help your company reach new heights.

The Big Data video begins by showing a 20-something woman visiting multiple shops around town. It’s soon revealed that she’s so much more than just another consumer. She’s an art enthusiast. She’s a local foodie. She’s a wine connoisseur. She’s a social media butterfly.

Big data, as the video goes on to explain, helps the marketer target precisely the right audience based off their likes, dislikes and motivating factors. Strategic digital marketing helps businesses leverage those insights for more effective targeting, acquisition and retention.

The video ends by urging viewers to read Oneupweb’s latest white paper for more information on how big data can help businesses – large or small – become even more efficient and profitable.

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