Four month live marketing campaign to promote True Blood Season 1 by exhibiting vampires’ integration into society.

As Director of Production, I provided full scoping of the project, planned the production and supervised the implementation of that plan.

Platforms: Video Production, Website Design & Development (3), Print Design & Production (Collateral Materials), Direct Mail, Live Video Chat with Audience, OOH, Video on Demand (TV), In-Story Branding & Design, Puzzles, PR & Outreach