With the continued progress of the internet and it’s ever expanding reach, the way business is done has basically changed and business marketing has become much more efficient and effective in the process.
Email marketing is a digital marketing tool that has been tried, tested and has been a great way to reach out to potential and existing customers of a business. Email marketing isn’t just a way to simply get “the word out there” about business but it has managed to retain its personal touch and so it has managed to outlast other marketing techniques.
Be that as it may, just simply reaching out to a current or potential customer base might no longer be just what is required to get more workflow on your business page or getting a deal beyond the goal post, this is because more and more businesses are using email marketing and thus it is simply becoming generic. This is why as a smart marketer you need to be more adaptable, you need to discover and exploit smarter and more versatile solutions that will keep you ahead of the competition or even blow them of the water.
If you are looking to do this, then Omnisend is the way to go because this platform will totally up the ante on your email marketing strategy.
E-commerce Marketing Automation
The biggest reason for applying any marketing technique or tool to reach out to customers is to improve on the sales of a business’ product(s) or service(s), this, of course, is no secret. So what else could you do after attracting visitors to your e-commerce site? What can you actually do to convert this visits to your site to actual sales and tangible numbers? Well, Omnisend provides these solutions by giving you access to various Omnichannel tools that should boost sales and cater to marketers that aren’t satisfied with what generic email marketing platforms offer. Although Omnisend still makes available the standard email marketing tools for creating and distributing email newsletters, the difference is it gives a personal touch that is meant to better sales.
People usually are more trusting of businesses that take the time and initiative to understand them better and find out the things they want. This could entail paying attention to the customers shopping pattern, tracking their activities while they are on your site, what are the things they like? And so on. Doing this should improve your sales figure and conversions (i.e. converting visitors to paying customers). Omnisend helps you obtain these data and use them to better your marketing.
To the untrained eye data showing the uniqueness of people poses a marketing problem, when actually it is an advantage in more ways than one. Understanding that each customer could be different is the first step to understanding how to better serve them, then gain their interest and then convert this interest into continuous patronage. With Omnisend you are able to better target your customers and customize the messages sent to them so that they are much more relevant to each individual customer. Omnisend allows you send email or SMS or even both to subscribers.
Carrying Out an A/B Test Campaign
With Omnisend you can set up an email marketing campaign that marketers use to send out newsletters about new offers and deals available on their e-commerce site. You can also set up a campaign that is SMS based.
The Omnisend A/B split test is a feature that enables you to send two different versions of an email so that you can test which of them would work best for your campaign. When you select this feature you find that it is really easy to use, because there is a setup wizard available to work you through the setup.
While setting up the split test you are provided with options that enable you to base your split test on the email subject or on sender’s name. You can further customize your messages by choosing either one of the templates made available, which can be previewed before selection.
You can further fill in your contents by using the drag-and-drop visual editor. By simply clicking on any of the element, you can add your images, product name, prices, and even product description.
The best way to experience the full features and settings of what Omnisend has to offer, is to create an account or walk through their on-site demo.
Automation and Workflow
The automation service feature of Omnisend is one of the most powerful tools available that can be organized into workflows and customized to fit your preference. The workflow includes the email welcome drip, abandoned the cart, browse abandonment, a birthday email and a custom workflow you can create on your own.
The cart recovery workflow is a great way to increase your sales number because often times people visit an e-commerce site, add items to their cart but end up leaving without completing the buy. Using the automated workflow, when the cart is abandoned the process is triggered then after a specified period of time email reminders are sent.
As you can see through the screenshot above, a path is created that walks the user through a specific process within your site or marketing funnel. This can be set up to notify a user about an abandoned cart they may have left and never completed, then followed-up through email.
A great benefit here is that you can see exactly how many customers have entered the workflow, are currently in the workflow, and have exited the workflow at any given time. An “exit” is defined as making a purchase or receiving the final follow-up email.
All of this can be monitored and tweaked within the “Track Your Automation” and “Reports” section of your Omnisend account.
The more you familiarize yourself with the platform, the easier it will be for you to log into the members are and create, customize, and track your many processes and customer data in place. To get a live view of activity on your site, all you need to do is access your campaign stats and see what users are doing in real-time while they are navigating through your site.
Omnisend offers a free demo mode to help new users to understand and get a hang of how to works. Using free demo, you can access a full product work through and to gives the opportunity to ask questions about Omnisend. There is also a 14-day trial that gives you access to all the features without providing your credit card information.
After sign up, there are pricing plans that start from $8 per month for 500 subscribers. On the standard plan, you can pay $12, $24, $40 per month for 1000, 2500 and 5000 subscribers respectively. There is a 20% discount offered for when you opt for the annual billing system.
With Omnisend you can see the activities of your users on your e-commerce site in real time and they provide customer data that can be analyzed to optimize your marketing campaigns. Omnisend is a great marketing tool that should better the fortune of your business.
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