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Internet Marketing Strategies

Category: PPC Marketing

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen…

#PPC #Clicks

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Bing Ads Outperforming Google Adwords

Bing Ads Outperforming Google Adwords

4 Keyword Research Strategies to Find Your Product-Market Fit

All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for…

How 10 of Our Customers Are Going to Make Us a Better Company

Above all else, WordStream strives toward one goal: to help our customers succeed through online advertising. Whether you’re a small…

AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising,

AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and…

One of the powerful ways to reach local consumers is through Search Advertising. With Search advertising means, one can gather information

One of the powerful ways to reach local consumers is through Search Advertising. With Search advertising means, one can gather…

Webcast: The Art and Science of AI & Automation

Are you interested in learning more about the reasons behind significant changes in our account performance, but don’t always have…

Get started: Price Extensions in Microsoft Advertising Editor

Price Extensions are a pay-per-click extension that displays your products or services, along with their corresponding prices, to searchers. Utilizing…

10 Marketing Channels You Need to Try in 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research…

Location-Based Marketing: What Works and What Doesn’t

A rapidly growing marketing strategy, sitting right in the middle of the advertising ecosystem, is location-based marketing. According to BIA…

YouTube Ads: Everything You Need to Know

While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid…

News: Google Sunsets Bid Strategies, Tests New Shopping Ad Placements

It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got…

5 Content Marketing Statistics to Improve Your 2019 Strategy

Content and its promotion have come a long way in the past decade. Back in 2009, content marketing was still…

The Beginner’s Guide to Facebook Advertising for Mobile Apps

You have a mobile app: check! Your Facebook and/or Instagram Business Pages are set up: check! Your Facebook Ads Manager…

5 Agency Reporting Tips to Prove Your Value to Clients

If you’ve been providing paid marketing services to clients for any extended period of time, you know that every person…

Google Ads Keyword Planner: What Has Changed (And How To Use It)

It’s no secret to anyone anymore; Google Ads search ads are getting expensive. The penny clicks of days past are…

4 WordStream Employees Named Top PPC Experts!

Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that…

5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement

You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like…

Google vs. Amazon: The Battle for Ecommerce Dominance

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is…

The Biggest Benefit of Google Display Ads (+ How to Leverage This!)

Whether you are a start-up company ready to break into Google Ads for the first time or a small business…

Employee Spotlight: Alyssa Ozimek-Maier

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee…

News: Firefox Blocks Cookies; Instagram Unveils New Ad Format

If you haven’t been able to keep up with everything going on in the world of online advertising, don’t sweat…

3 Excel Macros for Google Ads Reporting that You Can Use Right Now

How many hours do you spend a week on Google Ads reporting alone? Marketers spend on average as 3.55 hours…

Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

So you have a business. Your customers love you and they helped you get where you are, but now it’s…

4 Ways to Improve Your Google Remarketing Conversion Rates

Just adding on a remarketing campaign in it’s most basic static form can boost conversions and increase your display ROI…

On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile #ppc #adwords #googleadwords

On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile <a class="pintag" href="/explore/ppc/" title=" #ppc explore Pinterest”> #ppc…

Ultimate Guide to #AdWords #Remarketing

Ultimate Guide to <a class="pintag searchlink" data-query="%23AdWords" data-type="hashtag" href="/search/?q=%23AdWords&rs=hashtag" rel="nofollow" title=" #AdWords search Pinterest”> #AdWords <a class="pintag searchlink" data-query="%23Remarketing" data-type="hashtag"…

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