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Category: PPC Marketing

Webcast: The Art and Science of Conversion Optimization

Do you want to know the return on investment of your advertising dollars? Are you interested in discovering how tracking…

Employee Spotlight: Lauren Gentile

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee…

50 Call To Action Examples (and How to Write the Perfect One)

Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. No matter what…

Google AdWords: The Small Business Guide | Simply Business

Google AdWords: The Small Business Guide | Simply Business

First Steps in Google Adwords Infographics Infographic

First Steps in Google Adwords Infographics Infographic

5 Ways to Cut Your Cost per Lead on Facebook Ads

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just…

More Sales From The Same Traffic: A Beginners Guide To Conversion Rate Optimization

If you were to ask 100 marketers how to increase sales on a website, chances are they’ll be a huge…

Google Shopping Campaigns: 3 Examples You Can Copy Now

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it. To…

Unpacking Amazon Luxury With Citizen Watches and Erno Laszlo

Amazon is well-known for featuring some of the lowest price points across every product category, making the Marketplace a huge…

The Beginner’s Guide to Direct-to-Consumer Marketing

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit…

Facebook Ads Split Testing in 2019

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of…

The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own

Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect with customers. Since their launch…

ONE Brands Sweet Selling Success on Amazon

ONE Brands, formerly known as Oh Yeah! Nutrition, was founded in 1999 by Ron McAfee. With roots in sports nutrition,…

8 Audience Targeting Strategies from Digital Marketing Experts

Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests…

Facebook Improves Brand Safety Controls & More Recent News

It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the…

3 Most Common eCommerce Advertising Mistakes (and how to stay away from them)

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances…

PPC Conversion Rates: What Are They and Why do They Matter?

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like…

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How to Download the Amazon Search Term Report

Understanding what terms customers are using in their search to find your products is critical for informing your targeting and…

4 Lessons We’ve Learned from Ecommerce Brands on Instagram

Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves: The…

8 Email List Building Tactics for Small Businesses

The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of strategies…

How to Elevate Your Brand & Content with a House Style Guide

This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because…

3 Data-Backed Insights from Our Latest Google Ads Benchmarks

This post was co-written by Gordon Donnelly and Patrick Henry Carrera. If you’re a reader of the WordStream blog, you…

Automotive Marketing: 9 Ways to Drive More Sales

Did you know that 95% of car sales today are made at the dealership, but search is the first place…

5 Strategies to Improve PPC Lead Quality

Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder.  In ecommerce, if someone has the…

We have five tips for your pay per click strategy in 2017. Check it out on our blog. #payperclick #googleadwords #facebookads #bingads

We have five tips for your pay per click strategy in 2017. Check it out on our blog. <a class="pintag"…

Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically

Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the…

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN…

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