What’s a salesperson’s best friend? An accelerated pipeline, of course. But that has become a challenge lately as it’s harder to capture the attention of prospects.
While the amount of content competition is growing exponentially, human attention spans are fixed, making “attention” a scarcer and ever more valuable resource.
So you need to cut through the noise and command attention.
To help you get there, you can check out our video below: “Attention Hacks: Proven Ways to Use Video to Accelerate Pipeline.” The session features the talented Todd Hartley from WireBuzz and he shares some proven ways to grab and keep attention with video.
If you want to be successful in business—you need to learn how to pattern interrupt.
Believe it or not, people are looking to find you and what you have to offer, but they don’t even know you exist. They are overwhelmed by all the other options—and it’s making it harder for sales to capture their attention.
In their 2017 State of Inbound report, Hubspot asked: “What is the more difficult thing to do in sales compared to 2 or 3 years ago?”
The #1 answer was “Getting a Response.”
In fact, there are some other indicators that traditional methods of prospecting/selling aren’t working as well as they did 2-3 years ago. Sales have said they are struggling to engage decisions makers, connect via phone, connect via email, and keeping someone on the phone.
What do they all have in common? They are all attention based hurdles…
It’s not just about grabbing their attention it’s also now a delicate balance of capturing attention and getting your key message across quickly.
And the person who knows the most about hacking attention and getting their message across quickly is Taylor Swift. Really!
A study was recently done that examined the most popular music from the 80’s until today. The research showed a big difference in our attention span when it comes to viewing video and how today’s successful artists are tuned into that.
In the 80’s Madonna was arguably one of most prominent artists, with several big hits. When examining her music videos, the report found that it took her 26 seconds to start singing.
Fast forward to 2017 and take a look at any of Taylor Swift’s mega-hit music videos and she gets to the music/lyrics in 3 seconds. That is a HUGE difference in the attention spans of viewers, Taylor Swift knows that there is so much more music being thrown at her audience these days so she can’t afford to waste time, she needs to get into the song as fast as possible.
So what does this all mean? Well if you’re going after big fish, make sure to drop the right bait. Attract, tease, hook, and grab their attention, and get your message across quickly with video!
Have you cracked the code on grabbing attention? Have other topics you want to see us cover when it comes to selling with video? Leave it in the comments below!
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Original source: https://www.vidyard.com/blog/use-video-accelerate-pipeline/