Google Ads has nearly unlimited amounts of tweaks, hacks, and customizations you can run. From automation to in-depth audience development, Google Ads packs some serious firepower. But, these shiny, flashy add-ons tend to overshadow the most important factors of Google Ads; The basics. The fundamentals. The easy wins that every single advertiser should be doing Read more

Original source: https://adespresso.com/blog/google-ads-cost-per-lead-lower/