We all love case studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!!  Okay, maybe that’s a slight exaggeration. But it’s not far from reality. Unfortunately, these conversion rate increases are often a farce. They either (1) are far from sustainable or (2) the numbers are slightly inflated for the purposes of Read more

Original source: https://adespresso.com/blog/google-ads-strategies/